Why Should You Be Utilizing Social Media for Your Fort Walton Beach Business
By RELI Marketing
Social media has become a vital tool for businesses of all sizes in today’s digital age. Not only can it help you reach an audience you wouldn’t have reached otherwise, but it is also an efficient and cost-effective way to increase brand awareness, build a loyal following, and drive traffic to your website.
Here are a few reasons why you should be utilizing social media for your business.
Reason 1: Increases Brand Awareness
Social media platforms have billions of users.
Just to give you an idea, in 2022 Facebook counted over 2.96 billion active users, Instagram counted over 1.28 billion users, and Tik Tok counted over 86.9 million US users… By having a presence on just one of these social media platforms, you have the opportunity to increase visibility of your Fort Walton Beach business.
We aren’t saying social media marketing will bring all xyz to dine at your restaurant or pick up treats from your pet shop (wouldn’t that be crazy..?!), but by posting engaging content and interacting with your audience on social media, you can raise awareness about your brand, products, and services and attract customers you would not have otherwise attracted to your business.
If you sell products, like a clothing store, marketing your business on social media might present the opportunity for you to start an online store. If you are a restaurant, you might reach people who are planning to visit the area. Marketing on social media presents the opportunity for you to reach people you would not have otherwise reached.
Reason 2: Social Media is Cost-Effective
Compared to other marketing avenues, social media marketing is generally more affordable.
To start, it’s free to post. There are few social media platforms that require payment for posting. The most popular social media platforms, and likely the ones your business would benefit from, offer a free option. Reaching people organically can be a cost-effective way to build a following and attract potential customers.
If you are interested in paid advertising, most social media platforms offer advertising options that can be tailored to fit your budget and goals.
If you are working with a marketing company experienced with running paid campaigns on social media, they should be able to set this up to raise awareness, build following, and maximize return on your investment.
Reason 3: Builds Customer Loyalty
Social media allows you to engage with your followers, which in turn allows you to build your relationship with them and establish trust.
This can be done by responding to comments, messages, and reviews, sharing exclusive promotional content, and providing information your audience finds helpful.
You can’t be everywhere at once, but social media allows you to interact with a broad audience at your fingertips to build relationships and build your community!
Some social media platforms allow you to facilitate connections and conversation in community chats, groups, and hangouts. People can see how others are using your product or enjoying your atmosphere… A community that surrounds your brand!
Engaging with your audience through social media can help you retain customers and therefore increase their loyalty to your brand.
Reason 4: Drives Website Traffic
Obviously, when people are browsing on social media, they are on the web. It’s an easy transition from your social media to your website. Think about it… Have you ever been on social media, seen a post or ad, and ended up browsing the company site?
You can post about that new blog post you added to your website, a newly-launched product, a landing page to collect user information, and more.
By reaching your customers on social media, you are creating the perfect segway for them to end up on your website, drive traffic, build credibility, and increase revenue.
Reason 5: Provides Valuable Insights
Social media platforms give us valuable information about your audience’s behavior, demographic, and interests. Valuable information like this can help you craft future marketing campaigns, and make informed decisions about your overall positioning.
The amount of information social media collects from users is kind of creepy… But unfortunately, it’s the reality we are all living in today. Use this valuable information to your advantage!
We know… Social media can be a lot to manage.
Especially if you aren’t a tech savvy person, can’t keep up with the everchanging algorithms of social media, or if you simply don’t have time to manage your social media presence. A marketing partner might be the right choice for you.
Check out our Log Book for a few of our most successful social media campaigns. If you are on the fence and want to talk through it, send us a message or give us a call. We’re here to help.
Entrepreneurship is a journey… Journey with RELI.